In the health-obsessed town of Wellsville, where fitness is king and sweets are forbidden, 12-year-old science whiz Eric Fartwhistle dreams of being known for his brains, not his lack of brawn. But when a science experiment goes wrong, Eric accidentally invents “Broccolate”—a chocolate-flavoured vegetable that’s about to give this town a kick in the tastebuds! 

When school bully Zack sniffs out Eric’s delicious invention, the two form an unlikely partnership, secretly selling Broccolate to their sugar-starved classmates. With help from Eric’s wily, candy-craving Grandma, their underground operation kicks into high gear.

But Broccolate’s success comes with a price. It’s caught the attention of the underworld’s candy cartel—and a mysterious enemy with a sinister plan. As the cartel’s jelly-bean-munching goons close in and Eric’s dad—the town’s strictest Vegetable Enforcement Officer—gets suspicious, one slip-up could bring their whole operation crashing down.

Can Eric outsmart the competition, prove his brains are worth more than brawn, and restore flavour and freedom to his town? Or will their sweet success turn sour?